Say This, Not That: a practical guide to client communication

A stylized promotional graphic titled “Say This, Not That: A practical guide to client communication.” The top features a teal banner with curved yellow accents. Below it, centered text asks whether readers are bored with overused phrases like “hello,” “thank you,” and “I’m sorry,” and says the guide will help improve client communication. A yellow rounded box contains a partially visible header beginning with “What are…”. Over the lower half of the page, a large teal diagonal banner displays a quote: “If the first thing a customer hears from us is ‘thank you,’ then we’re missing an opportunity to inspire them.” — Michelle Frechette, alongside a yellow speech-bubble icon. Bullet points about client emails are partially visible underneath.

Say This, Not That: a practical guide to client communication

$109

Are you bored with the same old stale, overused ways of saying “hello,” “thank you,” and “I’m sorry?” This practical guide will help get past the tired, and get inspired!

Using language that specifically fits the situation makes your communication stronger.

This guide will provide the reasons to replace some of our current language with language that connects better with our customers, AND provide examples of specific language you can use.

The PDF you will purchase through this page will arrive in your email inbox as an email attachment. (If you do not see it within a reasonable amount of time, please check your junkmail.)

Please take the time to read through and understand your download thoroughly before implementing your communication strategy.

If you have questions, let me know! I’m happy to make the document even better by incorporating more ideas into it.

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