Media Kit

From guesting on others’ podcasts and webinars to podcasts of her own and speaking at events, Michelle loves sharing, inspiring, and helping others learn and grow.

Michelle Frechette is the Executive Director of Post Status, the Program Director for WP Includes, and a freelance marketing consultant.

Michelle was called “The busiest woman in WordPress,” by Matt Mullenweg at WCUS 2022.

Michelle’s focus is most often centered on helping others develop their voice, their brand, and their place in the ecosystem.

Michelle is the Podcast Barista at WPCoffeeTalk, cofounder of Underrepresented in Tech, creator of WPSpeakers, creator of WPCareerPages, co-founder of SponsorMeWP, co-founder of SpeedNetworkOnline, co-founder of WPWiki, author, influencer, and a frequent organizer and speaker at WordPress and tech events. 

Michelle lives outside of Rochester, NY where she’s an avid nature photographer. You can learn more about Michelle at meetmichelle.online.

Fact Sheet

Name: Michelle Frechette

  • Executive Director of Post Status
  • Program Director of WP Includes
  • Freelance Marketing Consultant

Location: Rochester, NY, USA
Website: MichelleFrechette.com
Phone: 585-749-5059
Email: michelle(at)WorksByMichelle.com

Michelle on the stage at WordCamp Asia

International speaker, author, and podcaster.

Quotes

“My golden rule of networking is simple: give more than you take, and you’ll find you receive more than you could ever give.”

~Michelle Frechette

“Your business has a persona whether you realize it or not. Make sure it’s one that includes kindness.”

~Michelle Frechette

“We all judge others. It’s human. But we must strive to judge others through a lens of gentleness and empathy. The world needs more humans who practice kindness.”

~Michelle Frechette

Presentation Topics

From Blog to Book: How I turned a Blogging Gig into a Published Book

Once upon a time, I was envious of a friend’s freshly-published book. I told her I was happy for her, and that it was also a goal of mine to publish a book, but I wasn’t sure what I would write about. Her reply: “well, you practically have it written already!”

I had been a blogger for the Rochester, New York newspaper’s business section. I wrote tips, ideas, and how attention to small things could turn into good marketing. It was published online (and often added to the print edition). She suggested I take those posts and turn them into chapters.

So I did. My book, “A Good Firm Handshake (and other essential business tips)” was born. It wasn’t necessarily easy, but it wasn’t too difficult either. And most importantly, if I could do it, you could too.

Want to learn my process? Join this session for tips on writing, gap-filling, cover design, evaluation, editing, and publishing.

Then you, too, can be a published author.

Building Your Personal Brand 

Whether you’re freelancing, starting a new company, or working for others, developing your personal brand is important not only to your personal success, but to the success of the places you work and volunteer.

You work in tech – so, of course, your information is on the web. You probably have at least one social media account (or a dozen). And you’re on a business About Us page. And maybe you also have a blog. Or volunteer somewhere (or multiple places). 

So there is a personal brand out there for you already. But what does it look like? Is it well-organized? Does it lead to the places you want it to? Does it represent you well? Or is it a chaotic mess of whatever pops into your head at any given moment?

There’s a strategy to building a brand that helps you get ahead – and in turn helps any organization you’re attached to, whether that’s your own or not.

This talk outlines actionable steps to help you move ahead with building a brand that will lead to higher success.

Building a Casserole Career (the story of freelance diversity)

I didn’t choose the freelance life. The freelance life chose me. 

Freelancing can be challenging, scary, and ridiculously rewarding. Whether you refer to yourself  as an agency of one, an entrepreneur, a solopreneur, a “boss babe,” or a freelancer, it all comes down to one thing: you’re doing it on your own. Oh my. But that also means you’re doing it on your own. Yay you!

The freelance experience begins in many ways. Whether you’ve planned every step or whether you’ve found yourself suddenly unemployed and exploring options, freelancing is a legitimate career. 

In this talk, I will tell the story of my freelance journey (buckle up, it was sometimes a bumpy ride), how I sustained myself, how I leveraged the community, and where my journey is leading now (the casserole career part). You will learn some tips and tricks I learned along the way, and I’ll share my pitfalls to help you avoid them.

Come laugh with me, cringe with me, and learn with me.

Other topics include:

  • Building a Customer Success Team
  • Underrepresented in Tech: the Journey to Amplify Others
  • What Does Underrepresentation Mean? What Is Allyship? And Why Does it Matter?
  • Hello Beautiful: Dipping a Toe into Development
  • Building Community to Build Your Brand
  • Working in the WordPress Ecosystem

Headshots & Logo

  • Michelle sitting at her desk with a podcasting mic on a boom and a tiara on her head.
  • Michelle Frechette logo

Past Presentations

  • (2025) WordCamp US; WordCamp Canada; WordCamp Asia; WordSesh; Women in Tech Global Conference; Keynote for Women in Tech Job Summit; WordCamp Montclair. 
  • (2024) WordCamp Asia; WordCamp Montclair; WordCamp Canada; WordCamp US; WooSesh; Page Builder Summit. 
  • (2023) WordCamp Asia; WordCamp Phoenix; WordCamp Europe; WordCamp Montclair; WordCamp Buffalo; WPCampus; WordCamp Rochester, WordCamp Montreal. 
  • (2022) WordCamp Montclair; Atarim Digital Agency Summit. 
  • (2021) WordCamp India; WordCamp Northeast Ohio; WordCamp Santa Clarita Valley, WordCamp Taiwan. 
  • (2020) WordCamp Miami; WordCamp Kent; WordCamp Denver. 
  • (2019) Keynote at WordCamp Buffalo; WordCamp Hamilton; Keynote at WordCamp Kent; WordCamp Ottawa; WordCamp Montreal, WordCamp Rochester; Keynote at WordCamp Niagara. 
  • (2018) WordCamp San Diego; WordCamp Buffalo; WordCamp St. Louis; WordCamp Kent, WordCamp Boston, WordCamp Hamilton, WordCamp Rochester, WordCamp Montreal. 
  • (2017) WordCamp Portland, Maine; WordCamp Ottawa; WordCamp Montreal, WordCamp Toronto, WordCamp Providence, WordCamp Rochester. 
  • (2016) New York State School Boards Association Annual Convention and Tradeshow; WordCamp Buffalo, WordCamp Ottawa, WordCamp Toronto, WordCamp Pittsburgh; Genesee Valley BOCES District Clerks Conference. 
  • (2015) New York State School Boards Association’s Annual Convention and Tradeshow. 
  • (2010) New York State School Boards Association’s Annual Convention and Tradeshow. 
  • (2013-2016) Rochester Business Alliance/Greater Rochester Chamber of Commerce. 
  • (2007) Developing Effective Academic Leaders: Lessons Learned from the Case Study of an Entrepreneurial Dean. Poster presented at the American Educational Research Association Conference in Chicago, IL.

Personal Mission Statement

Lead with kindness.